Big Ideas. Real Plans. Better Events.

Foundry Events does fun work with cool people. That is not just a tagline. It is a pretty accurate operating model.

As a strategic support partner for Foundry Events, BadAss Creative helps turn big ideas into clear plans, stronger proposals, sharper communications, and event experiences that feel intentional from the first pitch to the final report.

The work sits somewhere between strategy, storytelling, business development, event planning, and operational wizardry. Less “just make a post about it.” More “how do we make this thing make sense, attract the right people, support the right partners, and actually work in real life?”

Through our ongoing work together, I support Foundry’s growth across project planning, proposal development, brand communications, audience engagement, website and social content, partnership strategy, and project-based event support.


Business Development & Partnerships

I support Foundry in identifying, shaping, and pursuing opportunities that align with their strengths, values, and capacity. This includes proposal development, partnership positioning, sponsorship thinking, client research, and strategic follow-up.

The goal is not just more work. It is better-fit work.

Brand Voice & Communications

Foundry has a distinct personality: smart, warm, playful, capable, and allergic to beige thinking. I help translate that voice across website updates, social media content, event copy, client-facing materials, blog posts, newsletters, and campaign language.

That means the copy has to do more than explain the event. It has to sound like Foundry while still doing the grown-up work of informing, converting, and building trust.

Event Strategy & Project Support

For select projects, I support planning, coordination, workback development, stakeholder communication, vendor tracking, documentation, and post-event reporting.

This includes support for multi-day festivals, destination events, public activations, stakeholder-heavy projects, and programming that needs both creative spark and operational structure.

Systems, Workflow & Documentation

Events move quickly. Details multiply. Emails breed in the walls.

I help Foundry create systems that keep work visible, organized, and easier to manage. This includes project management tools, shared documentation, tracking systems, reporting templates, and practical workflows that help the team stay focused without needing to hold every detail in their heads at once.

Projects & Experience

My work with Foundry has supported event and programming development across projects such as the Jasper Dark Sky Festival, the Three Stars Dark Sky,Summer Block Party, and other Foundry-led client initiatives.

Across these projects, my role has included:

  • Developing strategic proposals and client-facing materials

  • Supporting event planning, timelines, and project documentation

  • Creating website, social media, and promotional copy

  • Supporting performer, vendor, partner, and stakeholder communications

  • Building systems to track tasks, deadlines, assets, and deliverables

  • Helping shape audience engagement and participation strategies

  • Supporting reporting, recap materials, and future planning

Why This Work Matters

Great events do not happen because someone found a stage, booked a food truck, and hoped for nice weather.

They happen when the idea, audience, partners, logistics, communications, budget, and delivery plan are all pulling in the same direction.

That is where BadAss Creative comes in.

I help Foundry make the work clearer, stronger, easier to sell, easier to manage, and easier for audiences and partners to understand. The result is event development that feels creative without becoming chaotic, strategic without becoming stiff, and polished without losing its pulse.

The Foundry Effect

Foundry produces events that bring people together, make communities feel more alive, and give good ideas somewhere to land.

My role is to help make those ideas easier to build, communicate, fund, organize, and deliver.

Sometimes that looks like a proposal.

Sometimes it looks like a project plan.

Sometimes it looks like a social post, a sponsor package, a spreadsheet, a performer roster, a stakeholder email, or a slightly feral planning document that somehow becomes the thing everyone needed.

Whatever the format, the goal is the same: Clearer strategy. Stronger systems. Better storytelling. Less chaos in the group chat.

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Calgary Arts Development