A Festival, A Movement, A Legacy.

Running a Pride organization isn’t just about rainbows and glitter (though, obviously, those are important). It’s about strategic growth, community impact, and making sure the celebration of 2SLGBTQ+ identities is sustainable, inclusive, and powerful.

When I stepped in as Executive Director of Calgary Pride, the organization was already making waves—but it needed a serious glow-up to match the growing needs of the community.

Over five years, I led a complete transformation, turning Calgary Pride from a scrappy, underfunded nonprofit into a thriving, powerhouse organization that was financially stable, strategically savvy, and more inclusive than ever.


Leadership Through Growth

During my tenure, Calgary Pride grew in scale, reach, and organizational maturity.

That growth required more than event production. It required governance support, financial planning, sponsor stewardship, grant development, volunteer leadership, communications strategy, stakeholder management, public accountability, and a clear understanding of how celebration and advocacy must work together.

Pride is joyful. It is also deeply logistical.

The glitter does not schedule the road closures.

Advocacy, Public Trust & Community Complexity

Leading Pride means holding many truths at once.

There are funders, politicians, artists, volunteers, sponsors, business partners, activists, families, elders, youth, community groups, critics, media, and people who simply want to feel safe being seen.

My work involved navigating complex public conversations around inclusion, safety, police participation, civic responsibility, accessibility, representation, and community accountability.

That meant building processes that could hold disagreement without losing the purpose of the work.

Pride does not exist to make everyone comfortable.

It exists because comfort has never been evenly distributed.

Building the Systems Behind the Celebration

Large community events can look effortless from the outside.

They are not.

Behind every parade route, festival stage, sponsor activation, volunteer shift, artist booking, accessibility decision, and public statement is a web of systems that either support the work or quietly make everyone’s life harder.

At Calgary Pride, I supported significant operational development, including policies, procedures, project management systems, volunteer processes, communications structures, and documentation that helped move the organization from personality-driven operations toward stronger institutional continuity.

This was capacity building in real clothes.

Not a binder on a shelf.

Actual tools people could use.

Festival Delivery at Civic Scale

Calgary Pride required coordination across artists, vendors, volunteers, community organizations, sponsors, funders, City departments, emergency services, accessibility partners, communications teams, and public participants.

My role included leading the planning and delivery of large-scale public programming, supporting the parade and festival footprint, managing organizational risk, strengthening partner relationships, and ensuring the event could operate with both creative energy and practical discipline.

The work asked for heart.

It also asked for spreadsheets, permits, radios, budget discipline, and the ability to make decisions while seventeen things were happening at once.

What I Led

My work with Calgary Pride included:

  • Executive leadership and organizational strategy

  • Parade and festival planning at major public-event scale

  • Community engagement and stakeholder relations

  • Advocacy strategy and public accountability

  • Sponsorship, grants, and revenue development

  • Volunteer leadership and engagement systems

  • Policy and procedure development

  • Governance and operational capacity building

  • Equity, diversity, inclusion, and accessibility integration

  • Communications, media, and public messaging

  • Risk management and emergency planning coordination

  • Cross-sector partnerships with businesses, non-profits, artists, and civic partners

  • Transition planning and institutional knowledge development

Why This Work Matters

Pride organizations are often expected to be everything at once: celebratory, political, healing, accountable, joyful, safe, radical, fundable, accessible, operationally perfect, and somehow still fun.

That is not easy work.

It requires leadership that can hold emotion and logistics, advocacy and administration, urgency and governance, community care and public scrutiny.

BadAss Creative was shaped by that experience.

Calgary Pride taught me how to build systems that serve people, not the other way around. It taught me how to lead in public, make decisions under pressure, and build operational structure around values that actually mean something.

The BadAss Creative Thread

The work I do now through BadAss Creative is deeply connected to what I learned at Calgary Pride.

Strong values need strong systems.

Big public ideas need operational backbone.

Community trust is built through both intention and follow-through.

Whether I am supporting public art, cultural infrastructure, festivals, funding strategy, or organizational capacity building, the Calgary Pride experience remains foundational.

It sharpened my belief that good leadership does not simply inspire people.

It builds the conditions that allow people to participate, contribute, and be held with care.

The Outcome

Calgary Pride grew as a major civic event, strengthened its operational systems, expanded its public reach, deepened community engagement, and built stronger internal infrastructure during a period of significant visibility and complexity.

The work was bold, messy, human, political, joyful, and deeply practical.

Exactly the kind of work that makes better systems matter.

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